In an environment where fundraising is hard, money is limited, competition is high and unfortunately there is a focus on immediate funding needs and administration ratios, gifts in Wills fundraising can get left behind.
This is the time that we, as a group, need to be talking to the community and our organisations about the impact that a donation in their Will can have; when we need to be getting the message to those influencers who are involved in estate planning; and when we need to be advocating on behalf of our beneficiaries on why this revenue stream is so important to the future of Australian charities.